General appearance and content considerations
- Remember to use the correct Kiwanis logo/wordmark. Variations on the official logo dilute our brand, confuse our audience and should not be used.
- Beginners or those needing ideas for design can consult the official Kiwanis color palette in the graphic standards manual. You can use percentages of the solid color(s) or gradients to vary the style.
- Focus on easy navigation. Consider having a few members find the top five critical elements on your site and rate how quickly they could find the items. Is it intuitive enough? Using the same list, run the test with non-members too.
- Regularly updated articles, news, images, etc. Recycle! Mix in relevant news from your district, Kiwanis International or the Service Leadership Programs you sponsor. Highlight an upcoming project, not just recap of old ones.
- An obvious link to forms, downloads and club documents. Consider a single page with categories to keep all your resources in one tidy location.
- Consider bolding the names of your guests and/or recipients of your service and fundraising in articles to emphasize your positive impact on the community.
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