Marketing, public, and media relations efforts are vital to Kiwanis continued growth and service. Creating a positive image for Kiwanis is the responsibility of every Kiwanian, both locally and globally.
Effective marketing and PR campaigns build positive, strong relationships with their audiences, but promoting Kiwanis’ work in the best possible way and sharing your news and stories effectively with the public and the media are not easy tasks.
"Effective communication is 20 percent what you know
and 80 percent how you feel about what you know."
— Jim John, American business executive
Whether you are new to promoting Kiwanis or a seasoned marketing and PR pro, this section offers useful resources.
- Marketing
- Template: Marketing brochure Personalize your club-marketing brochure
- Club invite (with pic)
- Template: Club newsletter Customize your club newsletter
- One Can Make a Difference campaign: This campaign is designed to illustrate the impact Kiwanians have on children in their communities.
- Print ads
- Billboards: Note: Request the resource files to utilize billboard and print ads by asking the Kiwanis International Global Marketing Department for the "One Can Make a Difference" print DVD via e-mail.
- Kiwanis fact sheet: Facts and figures about Kiwanis International and its Service Leadership Programs
- Public Relations
- Media Relations
- News criteria checklist A checklist designed to help improve your chances of generating publicity
- How-Tos
- Tips and Tools
- News release templates—Customize Kiwanis news releases with your club’s information
- Templates: Op-Eds
- Key messages
Use these messages to communicate Kiwanis news with media, prospective members, and community leaders
- General
- Kiwanis One Day
- Print public service announcements
- Template news releases